Why is MAC makeup not as popular as it once was?

AC is a world-famous makeup brand that has been around since 1984, but it's popularity seems to be waning in recent years. What happened? I'm here to tell you the truth about MAC or at least what I think is happening.

Point 1 MAC was once a cult favorite, but other makeup brands are beginning to catch up.

MAC has been around for a long time, but it’s no longer the only brand of makeup on the market. In fact, some cosmetics companies are growing to be more popular than MAC with their own unique brands. For example, Anastasia Beverly Hills (also known as ABH), Too Faced Cosmetics and Urban Decay are all brands that have gained traction in recent years.

MAC has been slow to adapt to changing trends in makeup and has lost some of its market share over time because of it.

Point 2 Consumers are becoming more and more concerned with the ethics of the companies they purchase from.

• Consumers are becoming more and more concerned with the ethics of the companies they purchase from.
• MAC is not cruelty free, nor is it owned by a parent company that is cruelty free. MAC has been owned by Estee Lauder since 1984 when it was sold to them for $1 billion dollars in one of the largest transactions ever made between two cosmetics brands at that time. It's worth noting that Estee Lauder is one of the top ten animal testing companies in the world, and they do test on animals (source). This may be a deal breaker for some consumers who don't want their money going towards an animal testing brand (or worse yet - against their own values).

Point 3 MAC stores don't have the same appeal as Sephora or Ulta, which offer a wider range of products and in store features like free samples.

MAC stores are not as well stocked with products as Sephora or Ulta. If you want to try out a new product or shade, the beauty counter at MAC might not have it in stock.

Also, the staff at MAC stores tend to be younger and less experienced than those at other makeup retailers. This is because most MAC store employees are either interns or college students who are not yet qualified for a full-time position at the company, according to [this article](https://www.cosmopolitan.com/fashion/beauty/news/a9673075/what-it-says-about-you-if-youre-more-into-mac/) from Cosmopolitan magazine: "While they're more than happy to help you find what you need (and answer any questions), they tend to be less knowledgeable about different brands and shades."

In addition, MAC stores do not offer the same level of customer service as other makeup retailers such as Sephora and Ulta Beauty.[This article](http://www.huffingtonpost.com/entry/7179546) on The Huffington Post explains why this is an issue: "The problem lies within how each store operates differently based on its size and location—and whether customers can afford these services."

MAC needs to rebrand itself if it wants to remain relevant.

MAC needs to rebrand itself if it wants to remain relevant. The brand has been around for decades and was once a leader in the cosmetics industry, but now lags behind other brands like CoverGirl and NYX Cosmetics.

If MAC is going to catch up with the competition, here are some things that could help:

• Be more accessible to consumers. Whether it's opening more brick-and-mortar stores or holding more makeup lessons and tutorials online, MAC must find ways of reaching more people—and doing so at a lower cost than its competitors do.
• Be more ethical. People will pay extra for products from companies they know are ethical; many brands have proven this time and again throughout history by making their ingredients lists available on their websites (something MAC does not). This kind of transparency is important for consumers who care about animals rights or other causes such as fair trade practices in developing countries where certain ingredients are sourced from plants grown without pesticides or fertilizers."

MAC is a classic brand that has been around for many years. It has a lot of loyal customers and great products, but it's time for them to rethink their strategy if they want to stay relevant in today's market. Consumers are looking for more natural cosmetics these days and they want brands that share their values. MAC needs to find ways to meet these demands while still maintaining its unique identity as an innovative company with a long history of success behind it.